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Meeting and exceeding market demands since first opening our UAE operation, Danway has succeeded in maintaining secure and sustainable growth over the past 35 years. We have now developed into one of the most important and well known engineering companies in the Middle East.

As the engineering arm of Al-Nowais Investments, Danway provides complete and total solutions to meet the needs of all market sectors in the field of electrical power distribution, automation, access cradles and cranes, power, industrial and retail systems.

As a multi-divisional corporation, we represent more than 100 world-renowned companies in the areas of electro-mechanical and instrumentation equipment supply and service.

Our Vision

Build on long standing traditions of technical expertise to meet and exceed customer’s expectations and be recognized as a leader within the region.

Core Values

  • Passion – Be passionate about the art of achievement
  • Accountability – Empowered and acting as owners
  • Integrity – No compromise and no excuses
  • Respect – Respect all and value all

Our Mission

  • Continuously improving technical capabilities through a dedicated, qualified, caring and culturally diverse workforce, catering to culturally diverse customers
  • Fostering a collaborative, mutually beneficial and stimulating partnership that promotes understanding, respect and integrity with our principals and end-user customers alike.
  • Promote quality and effectiveness through communication, sharing of new knowledge and theories, best-in-class technical assistance and to forever strive for excellence in all we do.
  • Extend our services by working closely with local agencies and organizations and participate in the continuing and fast development of the communities we live in.

Management Team


Asif has over 36 years’ experience in the electrical field of Power Transmission and Distribution related equipment and systems. He has held various roles in his carrier in the field of Sales, Manufacturing, Turnkey Contracts and business development. As a Business Unit head of EPDC Division, he is responsible for the Commercial Action Plan and Production facility. He holds bachelor’s degree in electrical engineering.

EPDC management team is committed to total customer satisfaction.

Asif Mashhadi

Operations Manager – EPDC

Alaa has over 30 years’ experience in the mechanical & power field.He has held various roles in his career in Operation, Engineering, Sales, Middle East Territory Business and aftermarket management.He is responsible for the Power & Water overall Business Unit including Commercial action plan and production facilities.

He holds a B. SC. In Marine Engineering and Naval Architecture.He and his team are focusing on a set of SMART initiatives to ensure the achievement of Danway Company core objectives and meet internal & external Stake holders expectations.

Alaa Eldin

Operation Manager – Power & Water BU

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